Managing Partner at Kairos Consulting India
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Brand Manager - Cosmetics (2-7 yrs)
The role entails the management of media campaigns from the beginning to the end and is also responsible for the execution across all media channels inclusive of TV, Radio, Digital, Print, and Paid Social.
- Strategy : The Brand Marketing Manager plays part in the development of the brand marketing strategies in order to establish strategic direction and program positioning.
- Knowledge and Opportunity : The Brand Marketing Manager also conducts regular and consistent research and keeps the business and the brand marketing department informed on best practices and the latest trends.
- Collaboration : The role of the Brand Marketing Manager is not entirely independent. The Brand Marketing Manager works closely with Head of Marketing.
- Analytics : The Brand Marketing Manager also plays an analytical role where he conducts research and analyses, translating campaign performance into communication documents and reports.