Brand Manager - Consumer Tech

About the Company : A consumer-tech firm backed by a set of marquee investors and has passed Series C investment.

Job Title : Brand Manager

Reporting to : CP&MO

Function: Marketing

Location: Mumbai

KRA :

- Define the brand architecture, values, language & symbols. Ensure the brand templates across various touchpoints

- Build 360 degree brand campaigns to drive awareness & PI ensuring business impact

- Oversee brand communication initiatives across All online and offline channels; media planning & placement and BTL Activities for the brand

- Manage brand marketing calendar involving product launches, events, brand associations, ATL campaign management and consumer engagement initiatives aimed at driving traffic to all consumer touch points

- Manage digital touch-points including website & social media to effectively increase brand reach. Focus on reach and engagement matrix on social media.

- Manage all PR efforts of the company and ensure dissemination to all relevant news to media agencies and subsequent tracking of coverages for effective ROI.

- Liaise with internal stakeholders (Sales/ Product/ Customer Service/HR etc) to understand and develop relevant communication

- Managing Brand POSM - Conceptualize & execute on ground & in store marketing activities.