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Managing Director at Skill Cafe Pvt Ltd
Views:548 Applications:191 Rec. Actions:Recruiter Actions:31
Brand Manager - Consumer Tech (3-5 yrs)
About the Company : A consumer-tech firm backed by a set of marquee investors and has passed Series C investment.
Job Title : Brand Manager
Reporting to : CP&MO
Function: Marketing
Location: Mumbai
KRA :
- Define the brand architecture, values, language & symbols. Ensure the brand templates across various touchpoints
- Build 360 degree brand campaigns to drive awareness & PI ensuring business impact
- Oversee brand communication initiatives across All online and offline channels; media planning & placement and BTL Activities for the brand
- Manage brand marketing calendar involving product launches, events, brand associations, ATL campaign management and consumer engagement initiatives aimed at driving traffic to all consumer touch points
- Manage digital touch-points including website & social media to effectively increase brand reach. Focus on reach and engagement matrix on social media.
- Manage all PR efforts of the company and ensure dissemination to all relevant news to media agencies and subsequent tracking of coverages for effective ROI.
- Liaise with internal stakeholders (Sales/ Product/ Customer Service/HR etc) to understand and develop relevant communication
- Managing Brand POSM - Conceptualize & execute on ground & in store marketing activities.
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