Brand Manager - Consumer Food/OTC Vertical - Pharma - IIM/MDI/ISB

One of the largest Pharma MNCs wishes to recruit the Brand Manager for it's largest OTC/consumer brand.

The key responsibilities shall be :

- To work towards world-class capability in Marketing and to grow the brands in India both for existing as well as innovative products.

- Understanding the consumer connect, consumer insights.

- Creating the brand architecture and plan.

- Brand Innovation, Brand positioning strategies

- Packaging development

- Right mix deployment

- Integrated communication development. Agency interaction.

- Digital Marketing strategies

- New positioning strategy

- Drive marketing excellence projects through best in class marketing teams

- Formulate and execute initiatives to improve Sales & Marketing function of specific Categories.

- Analyse brand performance post launch

We invite applications from MBAs from the leading B Schools, with hands-on experience in Brand development/ management in an FMCG /Pharma (OTC) company of repute.

- Must have strong functional experience in brand marketing and innovation strategies as well as communication and advertising development.

- Market and category development.

- Should have a flair and passion for developing brands in new geographies.

Industry preference: FMCG, Pharma

Interested professionals, please apply ASAP

Somshukla
Quest Consultants
9811106665