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Country Head at Executive Search Associates
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Brand Manager - Consumer Durables (7-12 yrs)
Our client is a leading Consumer Durable company having its product reached globally, The total work force is more than 400 plus. They are looking for a Branding professional to be based at Hyderabad .
Job Role :
- The role will envisage you to identify of key markets and formulating strategies to increase brand visibility in India and also in International Markets.
- Develop strategies for various product portfolios & plan relevant campaigns to improve brand health, retail visibility & product/business enquiries.
- Market planning & research for development of new products & formulating promotional strategies for the same,.
- Monitoring & evaluating marketing initiatives and campaigns for impactful execution.
- Liaisoning and alignment with various regional teams and agencies for campaign execution and impact measurement.
- Devising separate innovative strategies for reaching out to influencers and end consumers.
- Coordinating with the creative (advertising) agency to develop various product, consumer and market led strategies and responsible for an end-to-end execution of the project.
- Responsible for managing the media agency and working with them on media planning, monitoring & evaluation for various strategies developed across mediums such as tv, print, cinema, OOH & digital.
- You will be responsible for all ATL & BTL communication on the brand including the brand or product-led collaterals for retail spaces.
- Formulation of nationwide as well as market specific communication based on market research, dealer/retailer visits & need gap analysis.
- Planning & allocation of various Point of Sale material for the retail outlets & ensuring effective distribution and display of the same.
Important : You should have hands of experience in SEO /BRANDING / PRINT & TV Advertisement
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