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08/06 Jagruti
Assistant Manager at Ciel HR

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Brand Manager - Consumer Durable - IIM/MDI/ISB/FMS (3-8 yrs)

Chennai Job Code: 934875

Job Title: Brand Manager

Department: Marketing

Reporting To: Category Head

Job Purpose:

- Build and execute Category entry and growth plans

- Drive innovation

- Own the top line and P&L for the category

Roles and Responsibilities:

- Manage brands profitably and New Product Development

- Identifying new business opportunities in the various categories handled by meeting consumers regularly and being aware of need gaps in the market and tapping those areas.

- Develop business plans for opportunities identified.

- Planning and Implementing the Go-To-Market Plan

- Develop the category /brand strategy that delivers consumer loyalty and generates demand.

- Develop and execute category advertising and promotion campaigns with a cost-effective media mix to support brand objectives.

- Conduct regular researches to be updated about the consumer trends

- Should always have an in-depth understanding of competition and their progress through regular Market Visits and by means of Syndicated research tools like IMRB panel Data and AC Nielsen Retail Data.

- Brand Profitability

- Drive cost reduction projects to improve Margins

- Coordinate all category product initiatives through the entire value chain to ensure seamless execution and profitable growth

Functional Competencies:

- Data Orientation

- Relationship building

- Understanding of distribution

Behavioral Competencies:

1. Strategic Thinking - Focusing and driving results for self and others, Creating and communicating a long - term strategy

2. Handling ambiguity - Being Pro-active, Setting the pace and being flexible, Creating a sense of urgency by being energetic

3. Driving Innovation - Being Venturesome, Creative Problem Solving, Relentless follow through and monitoring of processes

Qualification:

- Education: MBA/PGDM from Tier 1 institute

- Experience Required: 2 - 6 years in FMCG/FMCD/Telecom

Location: Chennai

Women-friendly workplace:

Maternity and Paternity Benefits

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