Brand Manager - Category Management - FMCG

- Responsible for Closely monitor changing market dynamics on various important aspects like pricing, production plans.

- Manage Product placement, key product improvement, competition and tracking. Suggest new SKU's at profitable price points to improve share and consumer preference. Drive product launches and scale-up as per the brand calendar.

- Initiate New product ideations /developments/project management/introduction in line with Annual business plans.

- Develop Product improvement plan, measuring new product contribution and range selling.

- Carry Product bench-marking wrt global and domestic market trends(ASP improvement)

- Organize Business development through, i.e business growth in addition of new segments.

- Competition Price Mapping ( From Market Operating Cost to Retail Price )

- Develop /Implement sales training modules and report progress on key matrix.

- Drive channel participation, wrt achievement of business plans & Sellout management.

- Tokens and targeted promotions, displays / training's and trade or dealer events.

- Enhance dealer/ Channel Partners portal usage

- Work with various external/ internal research entities to develop market insight and analyze market trends.

- Plan annual budget and activity calendar for various market development activities.

- Conceptualize, execute and settle various consumer promotions to increase width and depth of placement.

- Maintaining healthy relation with cross functional teams like Supply chain, IT, Packaging, R&D and commercial for enabling collaborative work.

- Engage with supply chain and operations teams for sales forecasting and inventory management of newly launched products. Facilitate a smooth handover to distribution system post product stabilization.

- Create different training modules for internal team as well as end users to generate awareness .

Candidate Requirement :-

MBA - From Tier 1 / Tier 2 B Schools

From - FMCG / Lubricant / Adhesive / Paint / Sanitary-ware / FMCD

Narayan Iyer ( 9819147645)
PAN India Recruiters