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HR at Impeccable HR Consulting Pvt Ltd
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Brand Manager - BFSI (5-9 yrs)
Strategize marketing plan for the top 25 countries & subsequent execution :
- Digital - EDMs, Flyers, Webpages, AVs, Social Media Marketing (LinkedIn, FB, Twitter campaigns) for respective handles
- Non - Digital - Printed Flyers, brochures, gift items for customers etc.
- Others - Opportunity identification of expos & participation, measurement
Promotion of profitable tradelanes e.g. US - Caribbean, Puerto Rico - Busan etc :
- Digital - EDMs, Flyers, GIF files, Social Media Marketing etc.
- Creation & promotion of collaterals in Regional Languages (Spanish, French, Chinese etc.)
- Regional Presentations
- Regional Flyers & EDMs
- Help in pre-sales efforts for large accounts
- Create presentation decks for various products: LCL, FCL, Air Freight, Warehousing, VAS. Update them regularly
- Extension of Brand Campaign - Great people to move with
- Website & Social Media :
a) Ownership of website in terms of up-gradation, optimization & updation
b) Integration of chatbot in terms of queries, enquiries, leads etc.
c) Organic traffic optimization through SEO and its measurement
d) Calendarization of Social Media campaigns & increasing the number of followers across handles
- Overall measuring the efficacy of each campaign and activity in terms of lead & revenue generation
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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