Director at Qikhire
Views:1153 Applications:340 Rec. Actions:Recruiter Actions:249
Brand Manager - Ayurvedic Products - D2C (1-7 yrs)
FIRM: D2C firm promoting ayurvedic products
- Ideate and execute an overall brand strategy and tone of voice to drive engagement.
- Developing brand awareness and generating inbound traffic.
- Working on the end to end brand and design strategy of the company spanning from Website (UI/UX) design to product packaging to internal branding.
- Define the brand pillars and narrative for the brand, working closely with the leadership of the company.
- Coordinate with external agencies & internal teams to prepare creative briefs and media plans for campaigns while ensuring that brand guidelines are effectively followed.
- Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and is also optimized for search and social promotions
- This role requires a brand publisher mindset to create content our customer base is looking for and then to optimize the path to conversion.
- Lead a team, set goals and tune them to give their best performance.
- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
- Devise an effective content strategy and identify various marketing avenues to leverage said content to meet business objectives.
- Identify customers' needs and gaps in our narrative/content strategy and recommend new ideas.
- Collaborate across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost