Brand Manager - Ayurvedic Products - D2C

FIRM: D2C firm promoting ayurvedic products

LOCATION: Delhi

ROLE :

- Ideate and execute an overall brand strategy and tone of voice to drive engagement.

- Developing brand awareness and generating inbound traffic.

- Working on the end to end brand and design strategy of the company spanning from Website (UI/UX) design to product packaging to internal branding.

- Define the brand pillars and narrative for the brand, working closely with the leadership of the company.

- Coordinate with external agencies & internal teams to prepare creative briefs and media plans for campaigns while ensuring that brand guidelines are effectively followed.

- Ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and is also optimized for search and social promotions

- This role requires a brand publisher mindset to create content our customer base is looking for and then to optimize the path to conversion.

- Lead a team, set goals and tune them to give their best performance.

- Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.

- Devise an effective content strategy and identify various marketing avenues to leverage said content to meet business objectives.

- Identify customers' needs and gaps in our narrative/content strategy and recommend new ideas.

- Collaborate across functions and silos to deliver an effective content marketing strategy and editorial plan to meet the business objectives at the lowest possible cost