Posted By
Vaishali Gupta
Senior Executive - Human Resources at Impeccable HR Consulting Pvt. Ltd.
Last Login: 05 March 2024
1434
JOB VIEWS
252
APPLICATIONS
14
RECRUITER ACTIONS
Posted in
Sales & Marketing
Job Code
1137882
Brand Management
- Understand the brand, brand positioning & attributes.
- Plan & Execute the Marketing Plan
- Plan & Execute Marketing Activation ATL/BTL
- Own corporate marketing activities - Website, PR etc.
- Digital marketing
- Provide insightful market intelligence to partners - Communication agencies, BTL agencies, Media agencies & PR agencies
Brand Strategy
- Participate in Business Plan development.
- Envision & Create brand strategy document.
- Create annual action plans using the full marketing mix to implement brand strategy.
Product & Brand Analysis
- Develop & Evolve product insights for lead / lag markets
- Analyses and use market and consumer researches to identify short and long term risks for the brand & develop actions to mitigate the identified risks.
Media Planning and Execution
- Plan innovative BTL campaigns & champion deployment across country to solve business problems
- Coordinate with the media agency for the execution of the media plans.
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Posted By
Vaishali Gupta
Senior Executive - Human Resources at Impeccable HR Consulting Pvt. Ltd.
Last Login: 05 March 2024
1434
JOB VIEWS
252
APPLICATIONS
14
RECRUITER ACTIONS
Posted in
Sales & Marketing
Job Code
1137882