Lead at Executive Tracks Associates
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Brand Manager - ATL Campaigns - TVC & Digital (3-6 yrs)
Brand Manager
- Responsible for ensuring that their company's products, services, and product lines resonate with current or potential customers.
- Strong in creatives + communication (should have experience in ATL campaigns - both TVC and digital)
- Has good commercial exposure/acumen (so should have a good grip on brand spends and brand P&L management)
- Should have experience in impulse consumption categories
- Responsible for Brand building of the assigned brand.
- Responsible for growth and profitability of the Brand.
- Develop Marketing programs.
- Consumer Insighting for brand strategy.
- Media planning & execution of ATL & BTL for the brand.
- Lead communication development on the brand.
- Create Brand equity and loyalty among target consumers using innovative methods.
- Product promotion through Market communication, Media and Sales visibility.
Knowledge, Skills & Competencies :
- Leads Communication, Media strategy and planning his/ her business
- Provides strategic, visionary leadership
- Creates strong brand equities
- Has strong consumer Understanding
- Manages and implements Projects with excellence
- Is creative and innovative
- Takes "personal" risk and makes a difference in the Brand, Business
- Project Management
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