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Brand Manager/Assistant Brand Manager - FinTech Startup - IIM/MDI/ISB/FMS (2-5 yrs)

Bangalore Job Code: 663266

About the company :

It is a Bengaluru based leading fintech start-up. Started as an asset-backed online lending platform, The company is aiming to disrupt the traditional brick and mortar lending models. Since their launch in 2015, they've cemented their position as the No.1 fintech startup in consumer lending space. They are Series-B funded, backed by top-tier investors. They are using the scale of the web and advances in computing, big data, machine learning and mobile to bring transformative financial innovation to the market.

Your responsibilities

- Brand Development: Owning and evolving the brand strategy, brand architecture, buyer personas and all other touch points in the consumer journey

- Brand Building: Working with Advertising, PR, Media, Social, Content and Market Research agencies/freelancers to create path-breaking brand work with on-time, in-full execution

- Custodian for the brand communication: Working closely with Digital, Content, The product, BTL and Ops teams to ensure all activities are on-brand

- Collaborate with the city teams and the product teams on acquisition & retention - devising effective integrated marketing campaigns and possibly generate insights for sharpening the overall marketing strategy

Apply if

- You have 2+ years of brand marketing experience at top-tier agencies, series C+ startups, Telecom or FMCG companies with exposure to Communication, Research, Media, PR, Digital, and Co-marketing/Alliances

- You have a Bachelor's and/or a Master's degree from a premium college

- You are creative, a high-hustler and have a go-get-stuff-done attitude

- You are obsessed with consumer behavior and brand building

- You possess the ability to work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-term strategic initiatives

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