26/08 Ajit
Recruitment Specialist at GloCons Consulting Pvt. Ltd.

Views:623 Applications:240 Rec. Actions:Recruiter Actions:115

Brand Manager - Agriculture (5-9 yrs)

Bangalore Job Code: 843549

Position - Brand Manager

Job Location - Bangalore

Work Exp. 5-9 years

Age: not more than 43 yrs.

Qualification : B.Sc. (Agri) and MBA

No. Key Accountability

1. Planning and Budgeting

- Planning, budgeting and execution of marketing and branding activities in their respective Divisions (with inputs and support of sales, Agronomy, Business strategy and plan)

- Tracking, Monitoring and measurement of performance of activities (ROI) and doing course correction

- Localization of Brand plans and campaigns for their respective divisions and drawing actionable plans for respective markets

2. Brand Building :

- Maintain a high level of visibility at Retailer POS and adjoining addressable markets.

- Provide, Vendor, collateral, communication material support to agronomy team for effective execution of market development activities like farmer meets, jeep campaigns, Product demo etc.

- Planning, and execution support for digital marketing initiatives and campaigns

3. Marketing Communications :

- Work with Sales, Agronomy, Channel and consumers to generate and institutionalize consumer insight (feedback, VOC)

- Support in creation/localization of product literature and collaterals

4. Marketing Services :

- Enable marketing services procurement, by developing and maintaining relationships with local vendors in coordination with divisional Sales, Agronomy and finance teams.

- Plan and initiate local campaigns, research and activities based on the requirements of Divisional business

- Report on monthly activity and expense for the division

5. Marketing Management :

- Coordinate for central marketing and agronomy initiatives like Market Research, ATL and BTL campaigns and need based data collection

- Work with sales and agronomy to design and implement consumer and retailer schemes

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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