Co-Founder & CEO at Toran Global
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Brand Manager - Agri/Dairy (5-8 yrs)
Job Purpose :
This is a national Brand Management role, which manages brands and delivers Market Share growth of brands through effective brand plans and implementation across network.
Key Accountabilities :
- Develop, maintain and implement the Brand Plans covering: Customer segmentation, competition analysis, brand budget planning
- Plans alignment with current strategic business directions
- Implementation plan of brand plans
- Work closely with the Sales team to ensure that all marketing activities are adequately reflected in sales
- Price benchmarking with competition
- Managing and ensuring a healthy Product Portfolio for brands
- Integrated marketing communications plan, including Marketing calendar in close coordination with Agencies, Product Management, Sales team
- Knowledge of ATL & BTL media and how to use it in brand plans
- Briefing the agency; Evaluation of creative
- Local adaptations of brand materials as per regional needs
- Brand Reviews to strengthen strategic alignments for product/brand growth
- Ensure all marketing activities are evaluated in terms of return on investment (ROI) and a detailed review is carried out post activities
- Brand activations with result-orientation and time and cost ownership
- Developing Execution Plan with Roles & responsibilities
- Timeline adherence to execute on-ground plans
- Monitoring and publishing dashboard for all ongoing activities
- Innovative marketing solutions to deliver higher impact
- Identify new platforms for engaging with the customers
- Business case for pilot project & experiment
- Drive market research for brands with research team
Key Skills :
- Consumer Insights
- Brand Profitability
- Customer Value Proposition
- Market Development
- Demand Generation
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