Brand Manager - Agri/Dairy

Job Purpose :

This is a national Brand Management role, which manages brands and delivers Market Share growth of brands through effective brand plans and implementation across network.

Key Accountabilities :

- Develop, maintain and implement the Brand Plans covering: Customer segmentation, competition analysis, brand budget planning

- Plans alignment with current strategic business directions

- Implementation plan of brand plans 

- Work closely with the Sales team to ensure that all marketing activities are adequately reflected in sales

- Price benchmarking with competition

- Managing and ensuring a healthy Product Portfolio for brands

- Integrated marketing communications plan, including Marketing calendar in close coordination with Agencies, Product Management, Sales team

- Knowledge of ATL & BTL media and how to use it in brand plans

- Briefing the agency; Evaluation of creative

- Local adaptations of brand materials as per regional needs

- Brand Reviews to strengthen strategic alignments for product/brand growth

- Ensure all marketing activities are evaluated in terms of return on investment (ROI) and a detailed review is carried out post activities

- Brand activations with result-orientation and time and cost ownership

- Developing Execution Plan with Roles & responsibilities

- Timeline adherence to execute on-ground plans

- Monitoring and publishing dashboard for all ongoing activities

- Innovative marketing solutions to deliver higher impact

- Identify new platforms for engaging with the customers

- Business case for pilot project & experiment

- Drive market research for brands with research team

Key Skills :

- Consumer Insights

- Brand Profitability

- Customer Value Proposition

- Market Development

- Demand Generation