Brand Manager - Advertising Firm

We have an urgent requirement for Brand Manager to join our team.Below are the desired skills required for this role-:

1. Experience, Skills, and Attributes :

- 5 to 6 yrs. of brand management experience preferably with digital-first companies

- Operational experience in campaign management across online and offline media

- Understanding of the marketing mix and brand frameworks

- Ability to draw out consumer insights and convert them into the actionable communication strategy

- Strong written and verbal communication skills

- Creative thinking

- Project and stakeholder management

- Problem-solving mind set with analytical skills

2. Academic qualifications :

- MBA or equivalent

- Field of study: Marketing, Mass communication

Roles and responsibilities-:

Individual contribution 40% :

- Drive brand narratives across offline and online platforms for building awareness, preference and trust.

- Assist in developing an annual brand calendar, manage budgets and track expenditures.

- Ensure adherence of brand guidelines across all touchpoints.

- Design, and track brand health parameters through research.

- Design mechanisms to gain and disseminate consumer insights to relevant Stakeholders.

- Map competition on product offerings/features and marketing campaigns to publish the actionable insights regularly.

Project Manager 60% :

- Plan and execute all the thematic and topical brand campaigns.

- Plan marketing requirements with segment/product teams and coordinate with internal creative teams and/or external agencies for timely execution.

- Work with media partners to promote and optimise brand content across traditional and digital media.

- Be the point of contact for all external parties in the domain - agencies, vendors, media etc.

- Lead brand collaboration and partnership opportunities