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14/06 Bhumika
Recruiter at Alphasource

Views:279 Applications:92 Rec. Actions:Recruiter Actions:0

Brand Manager - Advertising Firm (4-10 yrs)

Bangalore Job Code: 1110462

- Looking for someone having Solid experience End-2-End Marketing + expertise in ATL / BTL, App Marketing, PR, Communications and Marketing experience across Social Media

- Someone who has worked on developing Brand awareness among Masses is required !

- Need someone who has got carried out the Marketing Campaigning set up via in-house Marketing Team ( Not much from External Marketing Agencies )

Work Location: Bangalore (Hybrid Setting)

- Hiring for Both Brand Manager (3+yrs) / Sr.Brand Manager(5+ yrs)

Reports To: Senior Marketing Manager / Director

Responsibilities -

- You shall work in the capacity of Brand Manager to improve Rapido's brand awareness and build Rapido as the fourth mode of transportation in India. The responsibilities include:

- Strategizing, planning and executing ATL campaigns to drive brand awareness and salience.

- Co- ordinate with Product, CRM, Operations and Supply teams to create BTL activities to deliver on- ground results.

- Co-ordinate with Design team to build Rapido Brand Books and deploy them across all brand touchpoints.

- Co-ordinate with research agencies to get Brand Health, T&B, KYC studies executed.

- Work with creative agencies and production houses to get ATL/BTL campaigns executed.

- With Co-founders and leadership to plan yearly marketing plans for the brand.

- Expertise in running ATL / BTL led marketing campaigns.

- Media planning and buying

- Good know how of the digital eco-system, managing geo-targeted or pan national campaigns as and when required.

- Creative development and agency management

- A go-getter with ownership and commitment

- Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results.

Women-friendly workplace:

Maternity and Paternity Benefits

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