Brand Manager

About the Role:

We are seeking a dynamic Brand Manager to lead the strategy, execution, and growth of our brand in the highly competitive consumer tech space. You will own brand positioning, drive top of-funnel awareness, and shape how millions experience and love our products.

Responsibilities

- Develop and execute brand strategies that build brand equity and drive business growth.

- Own and evolve the brands voice, messaging, and visual identity across all touchpoints.

- Lead integrated marketing campaigns (digital, ATL, BTL) from idea to execution.

- Partner with product, growth, creative, and CX teams to ensure consistent and compelling brand narratives.

- Conduct consumer research, competitor analysis, and market insights to inform brand initiatives.

- Drive PR, influencer marketing, and partnerships to build credibility and buzz.

- Measure brand health KPIs (awareness, preference, NPS) and optimize strategies accordingly.

- Manage external agencies (creative, media, research) to deliver high-impact work.

- Advocate for the customer and champion consumer-centric thinking across the organization.

Requirements:

- 37 years of experience in brand management, preferably in consumer tech or D2C brands.

- Strong understanding of brand positioning, storytelling, and consumer psychology.

- Hands-on experience leading large-scale marketing campaigns.

- Analytical mindset with the ability to interpret brand metrics and marketing performance data.

- Excellent collaboration and project management skills.

- Creative thinker with a bias for action and experimentation.

- MBA in Marketing, Communications, or a related field preferred.

What We Offer:

- Opportunity to build and scale a loved consumer tech brand.

- Fast-paced, entrepreneurial environment with a high degree of ownership.

- Work with passionate, top-tier teams across functions.

- Competitive compensation and benefits.