Brand Management & Development -360 - Mobile - Non Mobile Insurance

Job Responsibilities:

Researching and reporting:

- Staying on top of brand + asset (all AV Assets including digital) performance & suggesting corrective measures required to align with approach/ tasks/ brand requirements by working closely with agencies.

- Tapping into emerging digital & mainline opportunities for both brands & building them into the overall brand approach/ task seamlessly in consultation with the brand lead

- Initiating annual reviews, campaign reviews in a timely way to evaluate & analyze performance for the brand

- Ensuring regularity in performance reporting to the marketing manager.

Leading and managing:

- Asset & brand health analysis with the marketing manager

- Implementation of marketing programs for both brands in sync with the strategy - aid in creative development & putting together promotion plan and lead implementation on across media post-approval from marketing manager.

- Brief, liaise, evaluate and share feedback with the agency on creative & content development for

Digital & offline media

- Create amplification & support plans for programs/ initiatives that are largely ATL led.

- Documentation and budget management for the entire portfolio

Planning and organizing:

- Content, media, digital and campaign management calendar with agencies

- Team - agency meetings, agenda-setting, and feedback sessions

- Briefs to agencies

Coordination and compliance:

- Ensuring adherence to processes with agencies and internal teams

- Ensuring adherence to brand guidelines and requirements - brand custodian

- Working with agencies/teams to meet timelines and delivery

Competencies Required:

- An individual who thrives on working with people contributes to ensuring peak team performance and who develops & communicates skillfully and proactively is inevitable to succeed in this role.

- An individual who proactively works with others to seek and utilize opportunities for organizational innovation, produce new ideas, approaches, products or insights., can skilfully find innovative solutions to own problems., can perform in ambiguous environments is bound to succeed in this role

- Ability to proactively build collaborative relationships with others in the organization, demonstrate respect and sensitivity towards cultural differences is very crucial to succeed in this organization

- Ability to lead and supervise in order to build trust and facilitate relationships leads by example and possesses a lot of self - determination will succeed in this role.

- An individual who can plans activities and projects well in advance; can manage time effectively; can identify and organize resources needed to accomplish tasks; monitors performance against deadlines and milestones can thrive in this position

- An individual with good Communication skills - someone who speaks fluently, expresses opinions, information and key points of an argument clearly; makes presentations and undertakes public speaking with skill and confidence; responds quickly to the needs of an audience and to their reactions and feedback, and projects credibility will succeed in this role

- A thorough professional with a Personal commitment to organizational excellence; honesty, integrity, and a strong sense of ethics in all decisions and actions.

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