Brand Leader - EdTech

Client- Education technology client of AceProHR

- This person will manage the Brand and report to CMO

Role:

- Be the custodian and take ownership of all activities that will build the brand

- Manage the relationship with brand ambassador (an Indian sporting icon) and ensure we are leveraging all possible synergies from this association.

- Manage all mass-marketing campaigns for the brand. The individual must have sufficient experience of managing a brand with TV budgets of at least 50 crs.

- Deep understanding of mass media - especially TV, and media planning is essential.

- Client-side experience in producing multiple TV campaigns and digital content is required.

- Will be responsible for the entire in-house creative team of about 10 writers and designers and ensure they are generating quality content to meet the creative requirements of the internal stakeholders.

- Will be responsible for all PR activities and will lead the in-house PR team and agency to ensure all strategic PR goals are met.

- Will be the champion of our social media strategy as well as ORM. Needs to have a sound understanding of the different social media channels and how each can be used effectively for our brand.

Desired candidate profile :

- Minimum 12 years of work experience, most of which should have been in the B2C start up marketing space.

- Highly creative mindset with excellent communication skills.

- MBA or technical degree from a well-reputed institution.

- Ability to ideate and build creative content with limited resources.

- We need someone who does not solely depend on a creative agency for the next big (or small) idea - but can come up with such themes and ideas on their own.

- A passion for growing emerging brands with huge potential.

- Experience in working with Digital B2C brands, PR, TV campaigns and digital brand campaigns.