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10/07 Omar Farooq
Chief Executive Officer at AceProHR

Views:1416 Applications:334 Rec. Actions:Recruiter Actions:71

Brand Leader - EdTech (12-16 yrs)

Bangalore Job Code: 948782

Client- Education technology client of AceProHR

- This person will manage the Brand and report to CMO

Role:

- Be the custodian and take ownership of all activities that will build the brand

- Manage the relationship with brand ambassador (an Indian sporting icon) and ensure we are leveraging all possible synergies from this association.

- Manage all mass-marketing campaigns for the brand. The individual must have sufficient experience of managing a brand with TV budgets of at least 50 crs.

- Deep understanding of mass media - especially TV, and media planning is essential.

- Client-side experience in producing multiple TV campaigns and digital content is required.

- Will be responsible for the entire in-house creative team of about 10 writers and designers and ensure they are generating quality content to meet the creative requirements of the internal stakeholders.

- Will be responsible for all PR activities and will lead the in-house PR team and agency to ensure all strategic PR goals are met.

- Will be the champion of our social media strategy as well as ORM. Needs to have a sound understanding of the different social media channels and how each can be used effectively for our brand.

Desired candidate profile :

- Minimum 12 years of work experience, most of which should have been in the B2C start up marketing space.

- Highly creative mindset with excellent communication skills.

- MBA or technical degree from a well-reputed institution.

- Ability to ideate and build creative content with limited resources.

- We need someone who does not solely depend on a creative agency for the next big (or small) idea - but can come up with such themes and ideas on their own.

- A passion for growing emerging brands with huge potential.

- Experience in working with Digital B2C brands, PR, TV campaigns and digital brand campaigns.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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