Consultant at Michaelpage
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Brand Lead - FMCG (3-8 yrs)
Looking for a candidate for the post of a Brand Lead based in Mumbai for an FMCG firm.
Experience Required :
- A minimum of 3+ years of work experience is preferred.
- Exposure to Brand Management in the FMCG sector would be an advantage
- Educational qualification - MBA
Key Responsibilities :
- Define Brand strategy and provide inputs to develop new products to enhance brand market share, sales volume and share profitability.
- Conduct competition analysis, prepare brand architecture and plan for market initiatives.
- Analyze data for key trends and monitor and review implementation to create effective pull for products.
- Manage innovation on digital platforms