Brand Lead - Edtech /Internet/Ecommerce (8+ years)

Senior Brand management opportunity with a renowned Indian Origin Ed-tech /E- Learning / Digital Learning firm. Our client is looking for a Brand management professional with 8+ yrs of experience in Brand engagement, Brand positioning, running campaigns aimed at brand vision, someone who would be playing a key role in creating brand identity of the firm. You would be expected to ensure a positive brand perception across platforms while working with the agency to implement brand campaigns and measure success metrics.

If you come with a relevant experience from an Edtech firm /Internet/Ecommerce marketplace think this is the right opportunity for you, read on and apply.

Location : Hyderabad

Your Employer : A renowned Indian Origin Ed-tech /E- Learning / Digital Learning firm

Responsibilities :

- Ensuring brand integrity in all respects while working on brand manual, brand colors, positioning, brand SOV, research, identity and equity.

- Ensuring a positive brand perception across platforms by creating a yearly calendar & working with the agency to implement brand campaigns and measure success metrics Contributing to annual brand planning process and coordinating with internal team members and other teams to understand and put that into the brand vision

- Leading the development of strategies and objectives for building and executing year-round brand engagement through partnerships, social media, fan conventions, and other marketing vehicles

- Managing Media planning and media buying to ensure brand awareness and perception

Requirements :

- MBA with minimum 8+ years of experience in Brand management, Brand engagement, Brand engagement in B2C companies, MNCs or Start-ups / Internet Marketplace /Ecommerce / EdTech firms

- Should be able to showcase successful past brand campaigns, role played and impact created

- Proven experience in B2B Marketing lead generation campaigns and digital/new age marketing

- Comfortable working in a hands-on role with a creative and analytical mindset.

- Excellent interpersonal, verbal and written communication and presentation skills as well as relationship building and networking skills

What is in for you ? :

- A high visibility role, acting as a strong support to the leadership team

- Working in an impactful role which requires a mix of operational expertise and strategic planning while discovering business potential and influencing business decisions.

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