About Our client :

The company is a famous D-to-C e-commerce brand

Responsibility:

- Primary custodian for one of the most loved brands, in a category that consumers are deeply passionate about

- Lead a team of brand & media managers to enhance the long term equity for the brand and engage levers to drive near-to-medium term business goals for the platform

- Identify how our brand is currently positioned in the market and help craft a sharply positioned brand, and communicate it effectively internally & externally

- Own with aplomb the customer and consumer understanding, critical to defining all the triggers & barriers that are specific to our growth

- Analyze our key competitors' positioning, communication & media presence & stay on top of the changing landscape of the category

- Plan, conceptualize, develop, & execute multi-media brand campaigns. Plan and budget for these campaigns, monitor spending, measure the success and derive data-based learnings

- Drive programs and initiatives across the various customer touch points (encompassing but not limited to Communication, Activations, App Journeys, Packaging etc) to drive customer consideration and trust

- Effectively collaborate with & manage all stakeholder relationships comprising external partners (creative, media agencies) & internal functions (Category, Growth, Product, Finance etc) driving a common organizational agenda-

Desired Candidate :

- A curious, gregarious & hearty carnivore with an appetite for risk and the mind to put method to madness

- Qualification: MBA in marketing (Preferably from a premier institute)

- Experience: 7+ yrs of total work experience with at least 6-7 years of core brand management experience with a mix of stints across FMCG or Consumer Durables and Consumer Tech

- Think analytically, Ideate creatively, Track meticulously, Execute practically, communicate effectively

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