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06/07 Monisha Das
Consultant at xto10x

Views:1302 Applications:418 Rec. Actions:Recruiter Actions:399

Brand Lead - D2C (7-11 yrs)

Bangalore Job Code: 1284362

About Our client :

The company is a famous D-to-C e-commerce brand


- Primary custodian for one of the most loved brands, in a category that consumers are deeply passionate about

- Lead a team of brand & media managers to enhance the long term equity for the brand and engage levers to drive near-to-medium term business goals for the platform

- Identify how our brand is currently positioned in the market and help craft a sharply positioned brand, and communicate it effectively internally & externally

- Own with aplomb the customer and consumer understanding, critical to defining all the triggers & barriers that are specific to our growth

- Analyze our key competitors' positioning, communication & media presence & stay on top of the changing landscape of the category

- Plan, conceptualize, develop, & execute multi-media brand campaigns. Plan and budget for these campaigns, monitor spending, measure the success and derive data-based learnings

- Drive programs and initiatives across the various customer touch points (encompassing but not limited to Communication, Activations, App Journeys, Packaging etc) to drive customer consideration and trust

- Effectively collaborate with & manage all stakeholder relationships comprising external partners (creative, media agencies) & internal functions (Category, Growth, Product, Finance etc) driving a common organizational agenda-

Desired Candidate :

- A curious, gregarious & hearty carnivore with an appetite for risk and the mind to put method to madness

- Qualification: MBA in marketing (Preferably from a premier institute)

- Experience: 7+ yrs of total work experience with at least 6-7 years of core brand management experience with a mix of stints across FMCG or Consumer Durables and Consumer Tech

- Think analytically, Ideate creatively, Track meticulously, Execute practically, communicate effectively

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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