Consultant at Talisman Advisors Corporate Services
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Brand Lead - Ceramics/Tiles & Bathroom Ware (10-14 yrs)
Location : Ahmedabad
Experience : 10-14 Years
Education : MBA
Client : Our client is in manufacturing of Ceramics- Tiles & Bathroom ware.
- Construct brand planning.
- Brand portfolio & brand development including brand positioning.
- Target audience, 360- marketing communication, marketing channels & media id in pricing, product & promotion strategies based on consumer data, competition analysis & market research.
- Understand consumer behaviour, demands & needs to develop marketing plan & marketing strategy to grow brand's market share & brand health.
- Create brand Go To Market (GTM) strategies to generate brand awareness & brand recall Drive brand launches & product launches via online marketing & offline marketing .
- Indulge in consumer analysis & interpret consumer insights for consumer segmentation, integrated marketing communication & multi-channel marketing Execute outdoor, print, radio, TV (ATL) & celebrity endorsement campaigns Implement In-store, mall & on-ground activations (BTL)
Ideal fit Candidate :
- with experience in Brand & Marketing Communication.
- Product Brand Knowledge / Positioning.
- Media Planning & Buying (Technical knowledge of media production/ media events)
- Financial acumen - A&P Budget management
Interested candidates can call @ 9818063731