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17/01 Neelam Kaul
Consultant at Talisman Advisors Corporate Services

Views:270 Applications:71 Rec. Actions:Recruiter Actions:49

Brand Lead - Ceramics/Tiles & Bathroom Ware (10-14 yrs)

Ahmedabad Job Code: 1207912

Location : Ahmedabad

Experience : 10-14 Years

Education : MBA

Client : Our client is in manufacturing of Ceramics- Tiles & Bathroom ware.

Job Specs:

- Construct brand planning.

- Brand portfolio & brand development including brand positioning.

- Target audience, 360- marketing communication, marketing channels & media id in pricing, product & promotion strategies based on consumer data, competition analysis & market research.

- Understand consumer behaviour, demands & needs to develop marketing plan & marketing strategy to grow brand's market share & brand health.

- Create brand Go To Market (GTM) strategies to generate brand awareness & brand recall Drive brand launches & product launches via online marketing & offline marketing .

- Indulge in consumer analysis & interpret consumer insights for consumer segmentation, integrated marketing communication & multi-channel marketing Execute outdoor, print, radio, TV (ATL) & celebrity endorsement campaigns Implement In-store, mall & on-ground activations (BTL)

Ideal fit Candidate :

- with experience in Brand & Marketing Communication.

- Product Brand Knowledge / Positioning.

- Media Planning & Buying (Technical knowledge of media production/ media events)

- Financial acumen - A&P Budget management

Interested candidates can call @ 9818063731

Women-friendly workplace:

Maternity and Paternity Benefits

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