Brand Innovation Manager - FMCG

We are Currently looking Brand Innovation role for one of the good FMCG Organization

Role- Brand Innovation

Location-Gurgaon

Reporting-Head of Marketing

Responsibility-

KPIs & Deliverables :

- Consumer insight development

- Thematic campaign development & activation platform

- Innovation Funnel

- Developing New Products

- Packaging development

- Long term bottom line improvement

Process Champion :

Innovation Gate - Innovation and Renovation on brand

Design to Value - formulation change (Cost savings)

Brand / strategy / insight development

Skills :

- Strategic bent of mind

- Ability to understand trends and consumer pulse

- Proven innovation capability

- Creativity in developing product and packaging

- Project Management Skills

Outcome :

- Brand Insight

- Brand Positioning and shift

- Brand Definition

Key Interaction points -

- Advertising agency

- R&D

- Consumer Research