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Brand Head - Online/Retail - IIM/FMS/MDI/XLRI (7-10 yrs)
- Support the CMO in defining the vision and strategic plan for the portfolio and proactively communicate the same to the team.
- Responsible for Brand & Business Strategies, Plans and Executions.
- Develop and Execute the Brand Strategies, Brand Architecture and Integrated Brand Plan.
- Ensure plans are designed to win with key consumers/ customers and are sufficient to meet the Brand growth targets.
- Plan and execute the annual activation calendar including budget, ATL/BTL etc. in alignment with the overall portfolio plans in order to meet AOP Targets
- Own & drive the GTM process for brand/s ensuring cross-functional working to develop & deliver the best mix for the activation.
- Leverage data and consumer / market research to design value propositions
- Set clear and measurable marketing objectives. Plan and execute the ATL/BTL campaigns along with partners. Support the Offline Marketing team to create & execute the BTL campaigns.
- Ensure that the necessary for the functional teams on what the brand stands for and how one can align our designs, initiatives, and service towards the same
- Guide the team in driving successful product launches, activations and marketing initiatives
- Improve brand qualitative parameters to gain ranking versus competitor, Increase market share in the given market by marketing initiatives
- Increase placement of the brand in the assigned market, Keep close eye on competitors activities to develop further marketing plans
- Develop key opinion leader / key business leader to have a advocacy for the brand
- Execute relevant programs for engaging the customers, Interaction with customers during field work to understand the need of brands or the current market
Skills & Knowledge
- Top Tier College with minimum 7 years experience, out of which atleast 3 years heading brand for a B2C business
- Must have handled a 0-1 brand journey in a start-up environment
- Experience of handling big brands, portfolios & P&L
- Good understanding of b2c activations & consumer brands
- Must have excellent in Digital Marketing
- Must have excellent Stakeholder Management Skills
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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