Quadrific Media - Brand Head

- Develop, implement and manage social media strategy for all our games

- Manage Brand Presence & online reputation across all platforms

- Assist in developing the and executing the marketing & branding strategy to improve market share and reach

- Monitor activities such as media, brand value proposition offered, brand activation, advertising, promotions etc

- Carrying out market research in order to keep up to date with customer trends, as well as attempt to predict future trends

- Develop innovative brand campaigns online in line with business objectives and strategies

- Plan and execute Social Advocacy, Influencer Marketing and Community Management programmes

- Support corporate marketing efforts and coordinate with the management, public relations, marketing and product stakeholders to identify promotional opportunities

- Strategise and oversee marketing campaign from planning to execution for all Digital platforms

- Periodically perform competitor analysis on all mediums

- Behave as a brand champion, ensuring brand equity and guidelines are upheld in all communications.

- Develop strategies to further penetrate the market of Poker

- Handling of brand P&L for effective topline and bottom-line deliveries

- Ensure that we leverage on the common market intelligence & consumer needs

- Analyze player behavior and suggest marketing strategies to enhance the user experience

- Monitor the brand(s) spending in accordance with allocated budgets and business performance

- Lead & generate MIS on brand(s), competition and trade at regular intervals so as to result in effective brand management.

- Collaborate with all stakeholders - internal and external - to consistently deliver on the agreed objectives in the assigned timelines.

- Should drive and calculate ROI for all marketing initiatives

- Spearheading product and tactical innovations on the brand

- Identification and implementation of brand/line extension opportunities