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10/11 Rajat
Lead Talent Acquisition at Talentiser

Views:2510 Applications:748 Rec. Actions:Recruiter Actions:674

Brand Head - Internet/eCommerce (10-17 yrs)

Bangalore Job Code: 1336712

Brand Head - Internet/ E commerce


Job Responsibilities :

- The development of the core brand elements like articulation of its positioning, language, value propositions etc.

- All the brand marketing efforts across various avenues as we try to scale and establish the brand & generate organic demand

- Building the social media footprint for this new brand

- Analyze brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies

- Manage a team of marketing people working on brand initiatives

- Lead creative development to motivate the target audience to "take action"

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors' activities

- Oversee new and ongoing marketing and advertising activities

Key Requirements :

- 10+ years of work experience in building & growing consumer brands

- Experience of working with an online commerce or a D2C brand

- Experience of driving the zero-to-one journey of a new brand is a plus

- Experience of working on brand high on imagery & customer experience is a plus

- Expert level knowledge of offline & online branding media

- Familiarity with digital & performance marketing channels

- A good team leader with demonstrated ability of building & leading branding, creative & social media teams

- Experience of collaborating with creative, media and advertising agencies

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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