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07/09 Verified Recruiter

Views:1090 Applications:390 Rec. Actions:Recruiter Actions:384

Brand Head - Innovations - FMCG - IIM/ISB/FMS/MDI (7-10 yrs)

Mumbai Job Code: 846239

Title :- Brand Head - FMCG

Purpose of the Role :

To meet the strategic agenda on innovation and build a future fit extension for a flagship portfolio. To develop, establish and drive marketing strategies through effective management of advertising and promotional activities to meet the brand objectives in line with long-term category strategy.

Qualification & Experience :

- 2010 to 2013- Batch

- 5-6 Years of Marketing experience in innovation and building extensions. Have worked on brand planning and master brand repositioning.

- Strong understanding of all the pivots of brand management

- Sound knowledge of brand key - Brand Creation and Brand Architecture

Key Deliverables of the Role:

- Developing and implementing a category strategy to deliver against established goals

- Building strategic consumer understanding & developing best practices / playbooks for unlocking key levers for growth like premiumization & new category development

- Creating and building a future fit portfolio through emerging channels like E-com, MT, Beauty & chemist channel

- Identify opportunities for growth which involves forecasting consumer foresight and insights and any opportunities and/or threats emerging from the competitive or technology landscape

- Work collaboratively with cross functional teams to develop new brand/product bundles and establish viability of the same

- Develops suitable launch brand mix (4-Ps) and Go-To-Market plans

- To define new product pricing and to set the pricing ladder to guide delivery of required contribution

- Establish strategies related to product launches, media releases, PR, advertising & agencies, design agencies, budgets and MIS

- Create brand/product level business plan with volume, gross margins and overall profitability

Functional Skills and Competencies :

- Strategic Planning

- Product Innovation

- Consumer Marketing Planning

- Business & Financial Analysis

- Advertising Development

- Trade Understanding

- Consumer & Shopper Insights

- People leadership

Leadership Competencies

- Nurture

- Plan for Long Term

- Pursue Excellence

- Be Boundaryless

- Seek Opportunity

- Imagine

Reporting to : Category Head

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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