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21/05 Samiksha
Search Consultant at Fidius Advisory

Views:1508 Applications:537 Rec. Actions:Recruiter Actions:198

Brand Head - FMCG (8-14 yrs)

Any Location Job Code: 1263262

Brand Head


We are looking for an experienced Brand Head to help us build our brand and raise brand awareness. You'll work across all levels and departments of our organization to find what makes us unique and communicate it to the world.

Responsibilities :

- Analyze brand positioning and consumer insights

- Shape and communicate our vision and mission

- Translate brand elements into plans and go-to-market strategies

- Manage a team of marketing people working on brand initiatives

- Lead creative development to motivate the target audience to "take action"

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors' activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise innovative growth strategies

- Align the company around the brand's direction, choices and tactics

Requirements and skills :

- Proven working experience as Brand Head

- Proven ability to develop brand and marketing strategies and communicate recommendations to executives

- Experience in identifying target audiences and devising effective campaigns

- Excellent understanding of the full marketing mix

- Strong analytical skills partnered with a creative mind

- Data-driven thinking and an affinity for numbers

- Outstanding communication skills

- Up-to-date with latest trends and marketing best practices

- Degree in marketing or a related field

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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