Brand Head - FMCD/Apparel/Lifestyle - IIM/MDI/ISB/FMS

Product Management:

- Responsible for complete ownership of product from concept to end product on shelf

- Provide detailed business plan of the product/category; including contribution per product/product category

- Work with the in-house design team to develop new products based on current trends, market research, consumer insights, market intelligence, sales feedback and competition mapping

- Product costing and price point decisions in consultation with HOD

Marketing Communication:

- Define and implement marketing strategy that communicates the brand proposition to the target consumer, the strategy should be across marketing communication mix ranging from, ATL, BTL, PR, Digital and Social

- Document the annual marketing plan for both the brands detailing the marketing initiatives and priorities that deliver growth in line with the business plan

Marketing Activation:

- Provide necessary inputs to the sales team in form of product information and on ground support to help sell product in the desired manner

- Sharing the brand business/communication plan with internal stake holders like sales, supply chain, manufacturing and design team

- Analysis and product line customization for different channels of sales

- Work with the supply chain team in terms of demand forecasting and availability of stocks based on budgets and market demands.

Qualification - MBA with specialization in sales & marketing from a premier institute.

Experience - 7-10 yrs