We are looking for Brand Head for one of the Renowned Fashion company based in Mumbai.
Preference will be given to people those who are working in FMCG.
Education: Should come from Tier-1 colleges.
As a Brand Head :
The incumbent will bear end to end responsibility of the Brand in this role be the custodian of the Brand Profitability
- The incumbent will be responsible for developing and defining consumer insight driven marketing mix and product portfolio.
- Give strategic direction to the brand in areas such as market share, product innovation, new product development, market research, consumer behavior and trends.
- Design effective and innovative integrated marketing campaigns across mediums like TV, Digital, Mobile, Print and Radio.
- Monitor and execute on ground activation that forms vital part of the Marketing Campaigns.
- Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities and course correct our strategy if required.
- Deploying suitable market research tools to gauge market trends and competitor activities, consumer behavior etc., to gain the competitive edge.
- Performing need analysis, concept study and conceptualizing mechanism for developing and launching new products.
- Conceptualizing & implementing Trade Promotions & Consumer Promotions as well as launching activities as a part of brand building & market development.
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