08/11 Kavita
HR at Transitionz

Views:3946 Applications:479 Rec. Actions:Recruiter Actions:39

Brand Head - Building Material/Construction - IIM/ISB/FMS/MDI (10-15 yrs)

Mumbai Job Code: 762597

Brand Head

Job Description

Brand Management

- Responsible for complete ownership of Brand from concept to end product.

- Provide detailed business plan of the Brand /category; including contribution per Brand category

- Work on new product development, ATL Communication, market research, consumer insights, Digital, market intelligence, Brand architecture. Feedback and competition mapping-

- Analyzing how brand is positioned in the market and crystalize- targeted consumers insights.

- Taking brand ownership and provide the vision, mission, goals and strategies.

- Translating brand strategies into brand plans, brand positioning and go-to-market strategies

- Lead creative development and create motivating stimulus to get targeted population.

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs)

- Coach the team and get the best from everyone

- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues

- Oversee marketing and advertising activities to ensure consistency with product line strategy

- Monitor product distribution and consumer reactions

- Brainstorm new and innovative growth strategies

Marketing Communication

- Define and implement marketing strategy that communicates the brand proposition to the target consumer, the strategy should be across marketing communication mix ranging from, ATL, BTL, PR,Digital and Social-

- Work on the annual marketing plan of the brand detailing the marketing initiatives and priorities that deliver growth in line with the business plan Marketing Activation

- Provide necessary inputs to the sales team in form of product information and on ground support to help sell product in the desired manner

- Sharing the brand business/communication plan with internal stake holders like sales, supply chain, manufacturing and design team

- Analysis and product line customization for different channels of sales-

Industry : Building Material/ Construction

Functional Area : Marketing, Advertising, MR, PR, Media Planning

Category : Senior Management

Location : Mumbai

Qualification : MBA with specialization in sales & marketing from a premier institute.-

Experience : 10-15 years

Keyskills :

Marketing, Communication, Btl, Consumer Insight, Market Research, Atl, Marketing Strategy, Market Intelligence, PR, Marketing Planning

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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