Job Views:  
621
Applications:  159
Recruiter Actions:  106

Job Code

1207086

Brand Executive - FMCG/Tobacco

2 - 6 Years.Kolkata
Posted 1 year ago
Posted 1 year ago

Brand Executive - FMCG Tobacco - Kolkata - Reputed B School only ( 2018-2021) (2-6 yrs)


Job Description:

1. Brand Planning: Analyze MR data for growth prospects, change in brand positioning, brand health

2. Portfolio Planning :Analyze industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio

3. New Product/ Product Extension Planning, Development and Launch :Gather inputs from consumer insights, coordinate for Consumer Preference Testing & initiate new product launch

4. Brand Communication, Development and Execution :Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication

5. Trade Promotion: Evaluate need for trade promotion by analyzing purchase pattern of wholesale distributors and competitive landscape for trade promotion schemes;

6. Brand Plan Review: Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis

7. Consumer Complaint Redressal: Interact with customers to identify the root cause of market complaints, and coordinate with various functions to address consumer complaints

8. Market Research Conceptualization and Execution :Participate in field work related to market research to obtain first hand consumer insights

9. Market Research Findings Implementation :Participate in identification of key trends from the market research report and usage of key trends for building brand initiatives

10. Demand Planning: Provide inputs (with respect to art work, packaging, manufacturing readiness, WSP and market connectivity) to Brand Manager

Didn’t find the job appropriate? Report this Job

Job Views:  
621
Applications:  159
Recruiter Actions:  106

Job Code

1207086

UPSKILL YOURSELF

My Learning Centre

Explore CoursesArrow
Apply on the go!

Download the iimjobs app to
apply for jobs anywhere, anytime

apple

Download on

App Store

playStore

Get it on

Google Play

appPromoQr

Scan to Download