Posted By
Posted in
Sales & Marketing
Job Code
1207086
Brand Executive - FMCG Tobacco - Kolkata - Reputed B School only ( 2018-2021) (2-6 yrs)
Job Description:
1. Brand Planning: Analyze MR data for growth prospects, change in brand positioning, brand health
2. Portfolio Planning :Analyze industry trends, market competitiveness of products and SKUs, consumer requirements etc. to identify gaps in the current brand portfolio
3. New Product/ Product Extension Planning, Development and Launch :Gather inputs from consumer insights, coordinate for Consumer Preference Testing & initiate new product launch
4. Brand Communication, Development and Execution :Prepare communication brief detailing the need for brand communication, priority market and target segment for the communication
5. Trade Promotion: Evaluate need for trade promotion by analyzing purchase pattern of wholesale distributors and competitive landscape for trade promotion schemes;
6. Brand Plan Review: Evaluate the effectiveness of brand communication, trade and consumer promotions and overall brand health by conducting variance analysis
7. Consumer Complaint Redressal: Interact with customers to identify the root cause of market complaints, and coordinate with various functions to address consumer complaints
8. Market Research Conceptualization and Execution :Participate in field work related to market research to obtain first hand consumer insights
9. Market Research Findings Implementation :Participate in identification of key trends from the market research report and usage of key trends for building brand initiatives
10. Demand Planning: Provide inputs (with respect to art work, packaging, manufacturing readiness, WSP and market connectivity) to Brand Manager
Didn’t find the job appropriate? Report this Job
Posted By
Posted in
Sales & Marketing
Job Code
1207086
Download the iimjobs app to
apply for jobs anywhere, anytime
Download on
App Store
Get it on
Google Play
Scan to Download