Brand Entrepreneur - FMCG

Brand Entrepreneur

- Analyze how our brand is positioned in the market and crystalize targeted consumers insights

- Take brand ownership and provide the vision, mission, goals, and strategies to match up to

- Translate brand strategies into brand plans, brand positioning, and go-to-market strategies

- Lead creative development and create motivating stimulus to get targeted population to - take action

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

- Monitor market trends, research consumer markets and competitors activities to identify opportunities and key issues

- Oversee marketing and advertising activities to ensure consistency with product line strategy

- Monitor product distribution and consumer reactions

- Anticipate bottlenecks

- Brainstorm new and innovative growth strategies

- Align the company around the brand's direction, choices, and tactics

- Working closely with all parts of the company to ensure commercial goals of the brand are met.

- Developing and sustaining strong working relationships with all stakeholders.

- Managing all aspects of the brand through the supply chain both tangible and intangible.

- Realistic forecasting of sales and volume for the brand ensuring all parts of the company are geared accordingly.

- Presenting the brand strategy to directors and sales and marketing teams at internal meetings and conferences.

- Managing external agencies and ensuring marketing budgets are met.

- Seek out new marketing opportunities that fit with the brand and maximising all opportunities for growth.