Talent Acquisition at Executive Search
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Brand Entrepreneur - Fabric Care/Rice/Oats (7-12 yrs)
Must Have:
- 7-11 years overall experience in sales or Brand Management with minimum of 4 Yrs experience in FMCG
- Successfully grown sales for a brand with proven track record of achievements
Preferred:
- Some experience in a start up or running own venture
- Worked in both Indian & Multinational companies
- Some understanding & experience in driving sales through the digital model
- To establish the said brand as a prominent competitor in its category and achieve the target sales for current year as well as work towards achieving Vision 2021.
- Leading activities to PLAN, MOVE and SELL the brand in the aspired manner.
- Accountable for achieving the sales revenue target for the month along with having P&L responsibility, through existing products or new products categories, channels of trade, using above the line and below the line promotions through the marketing department, as deemed necessary.
- Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer (target group) and competitor analysis
- Analyzing and researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits
- Looking at the pricing of products and analyzing the potential profitability
- Executing strategies of expansion for existing products and services
- Work closely with the Marketing leads for ATL and BTL activities for concerned brand
- Supervising, managing and executing the manufacturing and supply chain for the brand life cycle
- Monitoring product distribution and consumer reactions through focus groups and market research
- Coordinating the launch program to external customers as well as employees
- Analyze how our brand is positioned in the market and crystalize targeted consumers insights
- Take brand ownership and provide the direction in executing the vision, mission, goals and strategies
- Translate brand strategies into brand plans, brand positioning and go-to-market execution plans
- Driving creative development and create motivating stimulus to get targeted population to - take action- through on-the ground plans
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Monitor market trends, research consumer markets and competitors- activities to highlight opportunities and key issues
- Liaison with marketing team to ensure consistency with product line strategy
- Monitor product distribution and consumer reactions
- Anticipate bottlenecks throughout the product life-cycle starting from manufacturing to product launch
- Align the company around the brand's direction, choices and tactics
- Coordinate with New Product Development role for product composition, packaging and quality control
- Coordinate with commercial and marketing role for pricing and promotion
- Prepare for products/ brand rollout across General Trade
- Prepare and complete new initiatives- reviews with Group CEO.
- Comes with a brand led thinking along with sales orientation
- Execution of strategies/future plan for establishing the brands
- Driving efforts to increase the mindshare of the FG consumers towards Own brands
- Placement of products/ visibility of the products along with Zonal CEOs
- Acting primarily as an influencer in Sales strategy decisions
- Have good analytical skills
- Good listener, able to respond to results and consumer research
- Excellent communicator, both verbally and in writing
- Ability to work well with a wide range of people from different parts of the business
- Ability to manage different projects at the same time
- Energetic and passionate about their product specialty
- Understanding & appreciation of the new age consumer's needs from FMCG standpoint
- Works with an owner's mindset, can embrace entrepreneurial culture
- Extensive PnL knowledge
- Flexible & Adaptable
- Speed in Execution
- Ability to work well under pressure
- Have good presentation skills
- Ability to Influence People especially non reporting relationships & Collaborate
- Excellent Communication Skills
- High Business Acumen and Result Oriented
- Extensive Knowledge of Industry & Territory Geography
- Analytical & Data Oriented
- Realtime solution oriented
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