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Director at Qrata
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Brand Director - Consumer Durable (5-12 yrs)
1. Owning the brand face/voice of the brand
2. Owen creation that goes to the customer or retailers or even to the non-user platforms.
3. Planning 360 degree campaigns and omni-channel adaptation strategy
4. Maintaining and evolving brand guidelines as per usage and trends.
5. Build teams and grow them.
6. Need a nack of understanding the User and building creative strategy around it.
7. Will lead all the branding Initiatives.
8. Orchestrating customer interviews and focus group studies.
9. Work closely with the Marketing,Product and business leaders
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