Brand Director

Key Responsibilities -

- Lead the execution of the Algonomy's brand strategies, drive programs, campaigns and messages for key market and audience segments

- Manage brand identity, develop unique and creative visual expressions of the brand

- Serve the role of brand custodian for all communication from tactical campaigns, to external comms, social media etc.

- Collaborate with cross-functional team of Product Marketing, Demand Gen, Social Media, PR and more to develop brand storytelling and desired customer experiences

- Understand and track the dynamics of target personas, customer lifecycles, industries, markets, competition and technologies; develop insights on issues, trends, needs, and perceptions to inform your actions and direction

- Developing new creative, innovate, and out-of-the-box approaches for differentiated and engaging brand experiences

- Measure and benchmark brand awareness, relevance and perceptions through aided/unaided surveys, and visibility tools/platforms

- Use media and influencer channels to amplify brand awareness

- Manage agency to drive brand campaigns

- Monitor performance of brand marketing program initiatives, their progress, and results, create weekly/monthly/annual reporting to key stakeholders