Brand Communications Manager - FMCG, Paints, Agency
Job role :
- Work as the guardian of the mother brand and ensure that the brand resonate with current and potential customers.
- Maintains a deep understanding of the demographics, psychologies, and behavioural drivers of customers and consumers.
- Ability to draw on consumer research and monitor market trends as well as competitor activity. Have a grasp of the target market and also potential target markets
- Participate in the development of business plans, identify areas of concern and modifies marketing programs to address changes in the marketplace
- Work with marketing and advertising agencies to make sure they're respecting the brand purpose and guidelines throughout every communication
- Lead creative development to motivate the target audience to "take action"
- Planning and execution of all communications and media actions on all channels
- Translate brand elements into plans and go-to-market strategies
- Managing the budget for advertising and promotional items
- Lead the relationship and review process for the Creative Agency on Record
Experience preferred :
- 3-5 years of experience preferably from FMCG and who have managed ATL campaign.
- Candidates from agency should have experience in key account planning.
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