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07/12 Aneesh Laikar
Partner at STARCHASE EXECUTIVE SEARCH

Views:1791 Applications:474 Rec. Actions:Recruiter Actions:63

Brand Communications Manager - FMCG/Paints (3-5 yrs)

Mumbai Job Code: 1190416

Brand Communications Manager - FMCG, Paints, Agency


Job role :

- Work as the guardian of the mother brand and ensure that the brand resonate with current and potential customers.

- Maintains a deep understanding of the demographics, psychologies, and behavioural drivers of customers and consumers.

- Ability to draw on consumer research and monitor market trends as well as competitor activity. Have a grasp of the target market and also potential target markets

- Participate in the development of business plans, identify areas of concern and modifies marketing programs to address changes in the marketplace

- Work with marketing and advertising agencies to make sure they're respecting the brand purpose and guidelines throughout every communication

- Lead creative development to motivate the target audience to "take action"

- Planning and execution of all communications and media actions on all channels

- Translate brand elements into plans and go-to-market strategies

- Managing the budget for advertising and promotional items

- Lead the relationship and review process for the Creative Agency on Record

Experience preferred :

- 3-5 years of experience preferably from FMCG and who have managed ATL campaign.

- Candidates from agency should have experience in key account planning.

Women-friendly workplace:

Maternity and Paternity Benefits

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