Brand Communications Manager - Consumer Services Domain - eCommerce/Telecom/BSFI

Brand Communications Manager - Consumer Services

- Oversee brand communication initiatives across All online and offline channels; media planning & placement and BTL Activities for the brand

- Manage annual marketing budgets and calendar involving product launches, events, brand associations, ATL campaign management and consumer engagement initiatives aimed at driving traffic to all consumer touch points.

- Manage all digital touch-points including website, e-commerce and social media to effectively increase brand reach and conversations around the brand socially. Focus on reach and engagement matrix on social media.

- Manage all PR efforts of the company and ensure dissemination to all relevant news to media agencies and subsequent tracking of coverages for effective ROI.

- Liaise with internal stakeholders (Sales/ Product/ Customer Service/HR etc) to understand and develop relevant communication

- Managing Brand Activation - Conceptualize & execute on ground marketing activities.

- Vendor Management - Manage vendors, contracts & rates across all verticals.

- Brand communication - ATL & BTL

- Managing digital touch points

- Managing PR

- Vendor Management

- Managing Brand Activation

- Consumer promotions

- Experiential Marketing

- Digital campaigns

- Shopper Marketing

- Sampling campaigns

- 5-8 years in a Brand Communications Role. Ecommerce, Telecom, BSFI background along with agency experience

- MBA / Post Graduate in Marketing (Tier 1 institutes will be preferred)