Brand Communication Manager - Internet/Online

- Lead creative development to motivate the target audience to "take action". Work alongside performance team to design monthly lead gen communication strategy

- Coordinating with stakeholders i.e. Performance team, research team and internal team to drive regular insights

- Designing and executing monthly re-engagement strategy

- Innovating and formulating new ways on engaging potential customers to grow funnel metrics

- Translate brand elements into plans and go-to-market strategies

- Manage a team of marketing managers working on first-touch, remarketing, and engagement campaigns.

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors' activities

- Oversee new and ongoing marketing and advertising activities

- Monitor product distribution and consumer reactions

- Devise innovative growth strategies