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Brand Communication Head - Retail (7-12 yrs)

Mumbai Job Code: 871830

Brand Communication Head

From 7 to 12 year(s) of Experience

Salary : upto 30 LPA

Location : Mumbai

Job Description : We are looking at hiring a Brand Marketing Manager who is passionate about building a brand. Someone who is extremely strong at branding, communications and creative thinking.

Reporting to : CMO

Key Responsibilities (Job Profile/KPI's) :

- Conceptualizing communication concepts

- Consumer Insights

- Measuring Brand equity

- All offline communication

- Retail Communication

- Retail Insights

Mandatory Experience/Skills :

- Senior Brand Manager or Account Planners in advertising agency

- 10 years

Key Responsibilities :

- Responsible for making sure that branding is consistent across advertising and campaigns

- Plan ways to promote - and change the public perception of the brand

- To ensure that the brand remains recognisable, up to date and exciting to customers

- Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends

- Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers- expectations and to build the credibility of brands

- Analysing the success of marketing campaigns and creating reports

- Supervising advertising, product design and other forms of marketing to maintain consistency in branding

- Working with colleagues across multiple departments

- Managing budgets

- Organising events such as product launches, exhibitions and photo shoots.

Key skills :

- Analytical skills and attention to detail

- An understanding of trends and an ability to respond to customers- wishes

- Creativity and an ability to produce innovative and original ideas

- Team working skills

- The ability to manage and allocate budgets

- Written and verbal communication skills

- Experience with and an understanding of market research

- Time and project management skills, including the ability to work on multiple projects at the same time

- An ability to think strategically and come up with campaigns

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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