HR Manager at Right Brain Recruitment
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Brand & Communication Executive - BFS (3-8 yrs)
- Brand Strategy and Planning: Develop and implement comprehensive brand strategies to promote IIFL Finance's image and values, in line with the company's overall marketing objectives.
- Marketing Campaigns: Collaborate with internal stakeholders, such as sales, product, and operations teams to create impactful and innovative marketing campaigns that resonate with the target audience and reinforce the brand message.
- Brand Identity: Oversee the maintenance and consistency of the brand identity across all marketing collaterals, communication materials, and digital platforms.
- Market Research: Conduct market research and competitor analysis to gain insights into consumer preferences, market trends, and identify areas for brand improvement.
- Digital Marketing: Leverage digital marketing platforms, including social media, email marketing, and online advertising, to increase brand awareness and engagement.
- Content Development: Work on developing compelling and relevant content that aligns with the brand's tone, values, and objectives.
- Brand Performance Measurement: Monitor and analyze key brand performance metrics, report on brand KPIs, and propose adjustments to enhance brand performance.
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