Brand & Category Manager - Beverages & Food

BRAND & CATEGORY MANAGER

Renowned Indian brand in beverages & food vertical, sharing the job profile be-low, kindly go through the company website for more information. Niche player in this segment with its focus on traditional Indian drinks. A brand of traditional Indian bever-ages and foods.

JOB DESCRIPTION :

- Managing The Brand For India & Responsible For Its Branding, Revenue & Profitabi-Lity.

Responsible For End To End P&L Management - Responsible For Delivering Top-Line And Profitability Targets For The Brand

- Developing Brand Strategy Involving Strategizing Media Planning And Buying For Required Campaigns

- Developing The Annual Marketing Budget Plan And Brand Initiative Calendar For Given Categories

- Plan And Execute Loyalty Campaigns, Leading To Increase In Customer Base And Order Ticket Size, Leading Research To Tweak Pricing & Brand Positioning For NPD

- Analyzing The Current And Past Category-Wise Trends, Market Competitiveness, Identifying Gaps In Current Brand Portfolio & Strategizing The Action Plan

- Responsible For Brand Owernship By Spearheading Trade Promotions & Implemen-Ting 360 Degree Marketing Plans Across Atl, Btl, On-Ground Activations And Digital Media To Achieve Desired Brand

- Saliency Amongst Target Consumers

- Shaped Up The Product Category Which Captures Growth Consumer, Core Insight, Brand Pillars, Experience Journey And Demand Spaces

- Field Force Incentives & Energizers To Bring Focus On The Category And Drive Higher Sell-In

- Identify And Fill Product Gaps In Terms Of Placement, Distribution And Channel Strategy To Drive Volume Growth

- Creating GTM Strategies For New Launches Benchmarked To External And Inter-Nal Metrics

- Involved In New Product Development By Sharing Key Market Inputs To Concer-Ned

Departments For Improving The Overall Product Portfolio

- Optimizing Channel Promotions By A Pre And Post Analysis To Improve Return On Investments

- Coordinating With Scm Departments & Ensuring Proper Stock Management & Timely Logistics Of Finished Goods To Meet Demand Needs

- Trade Promotions Through Special Packaging, Cross Category Tie Ups Etc. To In-Centivize Retailers

- Plan And Implement Product Launches Of New Variants, Skus And Relevant Modi-Fications In Existing Products Basis Consumer Need

- Adeptly Handle P&L Responsibilities & Business Strategy For Given Category In Al-Located Regions

Please apply with below details in your resume:

Remarks / Info Reqd From Every Applicant:

Current Ctc (Fixed ? / Incentives -? / Variable-? / Perks-?)..Pls. Share The Breakup :

Expected Ctc :

Notice Period :

Total Exp. :

Years Of Exp. As Brand/ Category Manager :

Annual Marketing / Product Budget Handling In Current/Past Org. :

Years Of Exp. In Media Planning :

Pls. Share Any Exceptional Marketing Campaign(S) You Have Handled In Your Career :

Years Of Exp. As Category Manager, If Any :

Which Product Portfolio Handling As Category Manager :

Any Sales Exp. For Gt, Mt Or Ecommerce Channels, Kindly Enumerate :

Yrs. Of Exp. In Handling P&L Accountability :

Geographical Territory Handled:

In Current Company :

In Previous Company :

Which Products You Have Handled Pls Name Below:

In Current Company :

In Previous Company :

Kindly Enlist The New Product Launches You Have Handled

Sales Target (In Inr) If Any:

Team Size Currently Handling:

Date Of Birth (Age) :

Are You Ok With Bangalore As Your Posting Location :

Reporting To :