Business Head at PAN India Recruiters
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Brand Activation Manager - Product Management - Consumer Durable Industry (3-6 yrs)
Marketing :
- Spearhead the brand & accomplishment of strategic brand plans
- Communication development and effectiveness
- Brand communication development with the agency
- Content development for digital media in conjunction with the agency
Media Management :
- ATL, BTL, Digital & Social
- Market Share
- Brand Health Measures
Market Research :
- Product & Consumer - Usage & Attitude, Lifestyles,
- Consideration, Non-Consideration & Leakage
- Brand & Communication - Effectiveness studies
- Competition bench marking, Product Testing & Validation
Media Management :
- Planning of Media Strategy
- Developing advertising campaigns briefing, execution,monitoring & reporting
- Identifying media properties for brand integration with high impact of visibility
- Sales Planning and Review
- Identify and develop new markets
- Market Intelligence
Brand Activation :
- Design and execute brand properties and activities
- Licensing with agencies on SOP, cost, execution & monitoring
Candidate Requirement :
- MBA with minimum 3 + yrs working experience in Brand / Product Management
- From any - FMCG / Consumer Durable / Lifestyle Brands / Luggage / Automobile / Paints / Lubricants / Consumer Electronics / Building Material Industry
- West Zone candidates 1st preferred
Narayan Iyer ( 98191 47645)
Pan India Recruiters - Mumbai
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