Brand Activation Manager - eCommerce

Our E-commerce client is looking for someone for the role of a - Brand Activation Manager with 3-7 years of experience in a related field (generally marketing). He is supposed to take marketing to the next level in a way that a traditional marketing team simply doesn't have enough time or scope to accomplish.

The most important goal is to introduce consumers to a new brand in a memorable way that associates the specific products with a positive experience

Duties:

- Create a "Brand Activation Plan"

- Analyze success of previous campaigns

- Educate consumers about the product (through brand activation)

- Travel frequently for activation (travel expected 30-50% of the time)

- Coordinate with internal and vendor team to launch new sites for the company

Education: MBA Marketing from a Reputed Business School