Branch Trade Marketing Manager - FMCG/Retail/FMCD

Job Definition:- Its a strategic marketing role designed to improve Counter Share, Display Share & Sellout Enhancement with over all Brand Visibility for the given region.

Brand Visibility:-

- Analyzing the Brand Visibility data of Branches & plan to enhance the visibility in sync with the expansion & share gain strategy.

- Planning & strategizing of brand visibility at shop floor with proper planogram adherence, in-shop/ out-shop branding, fixtures execution & SIS deployment for improving display share.

- Plan & execute category/season specific, ATL & BTL Activations for enhanced trade engagement & sales to improve counter share.

- Formulating & driving various review mechanism for ongoing brand visibility projects at branch, region & national level.

- Conducting surveys and deriving ROI to measure the impact of a particular visibility drive.

Visual Merchandising:-

- Formulating plans to enhance Product Visibility through Visual Merchandising drive across India wherein we showcase the main USPs of the product at shop floor

- Drive the project successfully by guiding the VM Agency & their team

Sellout Management

- Drive Sellout across categories at Shop Floor

- Maintain best Display Share and Counter Share

- Drive a Team of Trainers, SOO, TLs and SECs for extracting mileage for Sellout

Budget Management:-

- Executing and validating budget guidelines, ensuring optimum utilization of budget for trade marketing

- Making strategies and plans with regional team on allocation and prioritization of budget for various activities

- Responsible for forecasting, preparing and executing marketing plans, and cost management w.r.t. budgeting

Vendor Management:-

- Driving & in time completion of various projects with vendor network through proper execution & reporting.

- Negotiate the rates on project to project basis as per the market trends.

- Exploring new and impactful ideas with vendors for trade marketing visibility.