Branch Manager - Sales - FMCG

Job purpose: To ensure achievement of sales volumes, market share and profitability targets as budgeted.

Key responsibilities: SALES

- To monitor the sales on day to day basis

- Ensuring Product Mix in the sales

- Ensuring cheque along with Permits

- Monitoring Competitors activity in Market

- Monitoring effective use of POP materials along with Co's products prominently displayed at all RETAIL SHOPS

- Working with Field Force in Market

- Provide effective customer service

OUTSTANDINGS :

- Control on outstanding

- Ensuring timely payment from Distributors/Govt Agencies, as per the stipulated time is given to them.

- Control of Branch Imprest

- Control on a journey plan for the Field Force in order to reduce expenditure while covering the maximum territory.

PROMOTIONAL ACTIVITIES :

- Monitoring Schemes in RETAIL TRADE and DISTRIBUTORS.

- Monitoring and implementing successfully promotional activities from time to time

- Monitor and report competitor activity

CO-ORDINATION WITH BREWERIES / EXCISE :

- To co-ordinate with Brewery on day to day basis in terms of getting the right Product Mix, Despatch of goods to respective towns/distributors

- Monitoring of EVC's / - C- Forms

- Collecting data from Excise pertaining to competition

- Collecting information regarding Excise Rules and passing the same to Distributors/Brewery/H.O.

SUBORDINATE DEVELOPMENT :

- To give on-the-job training to subordinates

- To identify training programs for self